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The True Cost of Sustainability

Oct 9, 2024

In the latest issue of TVBEurope, Managing Director of Dot Group, Simon Parkinson, explores how AI-driven solutions are transforming sustainability in the media and entertainment industry. While discussions often focus on improving resource allocation, content creation, and audience engagement, the environmental impact of operations cannot be ignored. By integrating AI-powered solutions, companies can optimise energy usage, enhance forecasting, and automate reporting processes, accelerating the transition to more sustainable practices.

“The journey towards sustainability is not without its challenges, but the potential rewards are immense. By embracing a data-driven, AI-powered approach to sustainability, we can create a media and entertainment industry that is not only more efficient and profitable but also more responsible and resilient.”

– Simon Parkinson, Managing Director, Dot Group.

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