IBC2025 is shaping up to be a landmark moment for Dot Group, with the official launch of GreenDot taking centre stage. In this video interview, Lee Otterway, Commercial Director, and Fraser Jardine, Director – Global Business Development, explain what visitors can expect to see – and why sustainable data management is becoming essential for media organisations.
As Lee explains in the video, IBC2025 marks the official launch of GreenDot – Dot Group’s groundbreaking sustainability platform. After previewing at MPTS, the team is ready to demonstrate both “Little GreenDot” and “Big GreenDot” to the industry.
“We’re launching a new sustainability platform, called GreenDot,” Lee explains. “This is going to be effectively version one… the first time we’re really going to be able to show it and explain how it’s going to work.”
What makes GreenDot compelling – as Fraser outlines in our conversation – is its approach to eliminating greenwashing through unquestionable data transparency. The free Little GreenDot offering provides that crucial first step: understanding exactly where you stand today.
The video reveals fascinating insights into industry dynamics. Whilst tier-one broadcasters often have robust sustainability frameworks, their supply chains may not operate at the same level. GreenDot bridges this gap with a standardised solution any organisation can adopt.
“We’re very anti-greenwashing,” Lee emphasises. “You run this free software and you will see exactly what’s going on, and no one can question it.”
One compelling aspect of our conversation is their explanation of how sustainability and profitability align. When you monitor infrastructure precisely and make carbon-conscious improvements, you simultaneously reduce costs – because carbon fundamentally represents electricity consumption.
Ready to see GreenDot in action? Book a meeting with the Dot Group team at IBC 2025 to experience the first public demonstration.