As the curtains fell on IBC2024, it became clear that the media and entertainment landscape is on the cusp of a profound transformation. Our sponsorship of the AI Tech Zone networking area provided a front-row seat to the industry’s evolution, where technology and sustainability are no longer just buzzwords, but the cornerstones of future success.
The AI Revolution in Media
The star of our showcase, IBM watsonx, didn’t just demonstrate capabilities; it painted a picture of a future where AI is seamlessly integrated into every aspect of media production and distribution. Our video spotlight on IBM watsonx at Wimbledon perfectly illustrated this transformation. Behind the heritage of this prestigious tournament lies an undercurrent of innovation, where IBM transforms raw data into a world-class digital experience.
From real-time content generation in sports broadcasting to AI-driven personalisation of viewer experiences, watsonx showcased how AI can amplify human creativity rather than replace it. The video revealed how generative AI, built on watsonx, brings new features that ensure tennis fans have the most compelling insights on their favourite players.
IBM AI data engineer Claire Bezuidenhout spoke at IBC2024 about GenAI and IBM watsonx. Claire’s expertise highlights how these technologies are reshaping content creation and delivery in media and entertainment.
Read more about how we’re navigating the data deluge in media and entertainment >
Sustainability: The New Bottom Line
If IBC2024 taught us one thing, it’s that sustainability in media is no longer a nice-to-have—it’s a business imperative. Our AI-powered sustainability solutions demonstrated how the integration of GreenOps and FinOps is reshaping the industry’s approach to both environmental and financial performance.
We witnessed a shift in perspective: sustainability is not a cost center, but a driver of innovation and efficiency. By simplifying ESG reporting and providing actionable insights, we’re enabling media companies to make data-driven decisions that benefit both their bottom line and the planet.
Read more about this in our article in IBC Daily here >
The Backbone of Media: Seamless Data Transfer
In an industry where time is often the most precious commodity, our showcase of IBM Aspera proved that speed and security can coexist. With the ability to transfer up to 900TB in less than 24 hours, Aspera is more than just a file transfer solution—it’s a time machine for content creators and distributors.
The conversations around IBM Aspera at IBC2024 weren’t just about technical specifications; they were about unlocking new possibilities in global collaboration and content delivery. We also highlighted DataSprint, our proprietary IBM Aspera-powered solution, which offers tailored, high-speed file transfer capabilities for specific workflow needs and critical transfer requirements.
See how DataSprint is transforming workflows for Timeline Television >
Building a Resilient Media Infrastructure
Our discussions on infrastructure solutions—spanning storage and DNS—revealed a growing recognition of the need for robust, flexible systems that can handle the demands of an AI-driven, content-hungry world. From IBM Storage solutions to IBM NS1 Connect, we’re seeing a move towards infrastructure that doesn’t just support current needs but anticipates future challenges.
Read our media solutions brochure >
Forging Global Connections
IBC2024 saw the announcement of our strategic partnership with DAI Source, an IBM Platinum Business Partner in the United States. This collaboration extends our IBM expertise, particularly in IBM Aspera technologies, to the US market. It’s a significant step in our global expansion strategy, complementing the partnerships we’re developing across Europe, including Spain, France, Denmark, Belgium, Switzerland, Sweden, Netherlands, Luxembourg, Türkiye, Finland, and Norway.
Read more about our new partnership and global strategy here >
The Road Ahead
As we reflect on IBC2024, it’s clear that the media and entertainment industry is not just adapting to change – it’s driving it. The convergence of AI, sustainability, and advanced data management is creating new paradigms for content creation, distribution, and consumption.
Our experience at IBC2024 reaffirmed our commitment to being at the forefront of this transformation. We’re not just providing solutions; we’re partnering with our clients to navigate the complex landscape of modern media, where technology, creativity, and responsibility intersect.
The conversations we had, the partnerships we formed, and the innovations we showcased all point to an exciting future for media and entertainment. A future where AI enhances human creativity, where sustainability drives innovation, and where technology breaks down barriers rather than creating them.
As we look ahead, we’re committed to continuing this journey of innovation and collaboration. The media landscape of tomorrow is being shaped today, and we’re proud to be part of that process.