The conversation around sustainability in infrastructure has shifted. The question is no longer whether organisations should measure impact, but whether they truly understand what their systems are doing in real time.
February’s discussions reinforced a clear theme: operational data underpins both credibility and competitiveness. When visibility improves, action follows.
Why Measurement Is Becoming the Foundation of Sustainable Production
In a Q&A with Production360, Lee Otterway explores why sustainability is moving from commitment to accountability. Regulatory pressure is increasing, and organisations are being asked to demonstrate how their numbers are derived. High-level estimates are no longer enough.
As Lee puts it, “Sustainability is becoming less about aspiration and far more about evidence.” Progress does not start with enterprise overhaul. It starts with scope. A rack. A room. A site. Establish a baseline, build trust in the data, and scale from there.
Read the full Production360 Q&A >
You Have to Start Somewhere
ISE 2026 brought a diverse audience, yet one message repeated: many organisations feel pressure around sustainability but don’t know where to begin.
Our conversations focused on practical first steps. Install lightweight collectors. Measure at device level. Create a baseline. Real-time visibility reveals patterns and inefficiencies as they happen, not after the fact. If you’re waiting for the right time to start, this is it.
Let’s continue the conversation >
The Same Data That Protects Margin Reduces Carbon
We’re challenging the idea that sustainability and profitability compete. The inefficiencies driving carbon emissions are often the same ones eroding margin.
Over-provisioned infrastructure and redundant storage increase both cost and energy use. When behaviour becomes measurable, investment decisions shift from habit to evidence. The question is simple: what would you do if you could see exactly where money and energy are being wasted?
Shaping What Comes Next
Lee attended the IBC Accelerator Programme Kickstart Day at BBC Broadcasting House, where this year’s shortlisted challenges were introduced and the Accelerator Project of the Year Award for 2025 was announced.
Congratulations to the team behind AI Assistants for Live Production on their win. Events like this are a reminder that progress in the media and entertainment sector is increasingly tied to practical application, not just ideas – something Dot Group continues to focus on through data-led, operational work.